WHAT WE DO.

Archimedes 19 is dedicated to helping marketers find the “real gold” in their marketing programs through a combination of sophisticated econometric modeling and strategic business insight borne of decades of marketing experience.

Archimedes 19 has a highly successful track record:

  • Turning around struggling brands
  • Achieving sustained growth for our clients
  • Balancing and optimizing traditional and digital marketing via integrated econometric and consumer level modeling

DATA ONBOARDING

We collect data from all of your marketing channels.

MODELING PROCESS

Employs sophisticated econometric and integrated modeling approaches.

ACTIONABLE INSIGHTS

Delivered in the context of your business.

SERVICES.

ECONOMETRIC MODELING

Our combination of real-world marketing experience and innovative methodologies enables us to analyze the most difficult brands and marketing elements.

  • Long purchase cycle and high consideration products
  • Brand measurement
  • Sponsorship programs
  • Television  

INTEGRATED MODELS

Having multiple “sources of truth” is a recipe for business confusion and thus, lost opportunities and revenue. We harmonize our clients’ MTA results with our market level econometrics to provide consistent actionable recommendations.

PRICING & PROMOTION ANALYSIS

Our years of experience in econometric modeling has given us a unique view into pricing and promotion analysis. We show:

  • Which promotions are working and which are not.
  • The most effective elements of a promotion
  • How price increases will affect sales
  • Identify if promotions are actually increasing sales
WHO WE ARE

“Simon and A19 enabled us to continually optimize the ROI on consumer, medical and trade spending and guided us in driving over $300MM in growth.”

“We did a challenging Marketing Mix Modeling project with Simon and his team for a major US bank.  The entire team was excellent.  They assured that the variables in the model were thoughtfully designed to reduce any data gaps.  I wholeheartedly recommend Simon and his team.”

“The A19 team communicated and executed cutting-edge statistical analyses into client friendly terms, delivered an unparalleled level of professional quality, and drove positive business outcomes in a concrete manner.”

WE HELP MEASURE
WHAT OTHERS CANNOT.

GET IN TOUCH